‘If you have a season ticket but don’t tell anyone on social media, is it a season ticket?’
Senior sources inside the Bolton Wanderers ticket office have revealed to us that anyone who fails to upload an image of their newly arrived season ticket onto social media risks having their card not activated before the first game of the season.
Season tickets landed through the letterboxes of fans across Bolton and further afield starting on Saturday, and in due course Twitter, Facebook and Instagram were awash with images of tickets, as another milestone in the countdown to the season opener on 6th August was ticked off.
Many thought this was part of the modern phenomenon where everything one does has to be photographed or videoed for all-important likes, but it has since been confirmed that these pictures are actually part of a validation process, which will allow fans to actually get through the turnstiles for the match against Leeds.
One employee cryptically asked, “If you get your season ticket and don`t put your picture of it on Twitter, is it really a season ticket?” before having a bite out of his lunchtime hotpot.
A colleague confirmed, “We will be using the barcode on the front and some very clever algorithms to check all season tickets have been put on social media before being used. There`ll be some incentives though, with money off for retweets and stuff. If you aren`t on social media, tough, although I suppose you don`t have to put up with the official club account tweeting entirely in GIFs.”